Branding

Hey,

Just a quick one today sorry!

So I wore my Abercrombie and Fitch T-shirt to school today and I thought how fashion stores and designers use branding and labels to make their clothing more desirable and in turn more expensive. I do feel you pay the extra price for the label but I believe it's worth it just to own that pair of Jimmy Choo shoes or that Louis Vuitton bag or simply that Hollister T-shirt. I would love to research more into branding of fashion stores so I looked into it for university but whether I could do a whole 3 years of a university course on it I don't know so maybe I'll do it as a side project instead. :)

Beth
xoxo