Hey,
Brands have often found that having a celebrity to endorse it or as the face of their campaigns can help make they're brand more successful. Aswell as bringing in the celebrity's fans it also attracts the media which gives free advertising.
So recently the face of Madonna's clothing line, Taylor Momsen, celebrated the release of the clothing line by performing at the launch at Macy's store in New York.
And it has been revealed that former Transformers star Megan Fox is the new face of Giorgio Armani Cosmetics. She's already the face of Armani Jeans and Emporio Armani Women's Underwear which she has modelled for in the advertising campaign. Megan Fox told WWD about being chosen as the face of Giorgio Armani Cosmetics saying "I'm honoured to be associated with him and part of this campaign".
Beth
xoxo
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