Hey,
So with London fashion week 6 days away this news is pretty relevant. Burberry is setting up a "retail theatre" where the catwalk will be shown live in 25 worldwide flagship stores and customers at these events will be able to browse the collection on their ipads where they can buy the clothes directly. They are going to broadcast the spring/summer 2011 collection in this way with the clothes being delivered in seven weeks of buying them. The ceo of Burberry said "Burberry Retail Theatre is at the heart of our retail growth strategy." The people being invited to the instore events will receive a digital invitation with a personal message from Christopher Bailey.
Check out the article on the vogue site: http://www.vogue.co.uk/news/daily/100908-burberry-retail-theatre-launch.aspx
Beth
xoxo
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